Content marketing is everywhere in the marketing world, but killer content marketing is hard to find. A quick look at this infographic from First10 and SmartInsights will help you target your content marketing based on your goals. It lists the four main goals of content marketing (entertaining, inspiring, educating, and convincing) and compares them to your audience’s decision style and purchase intent. For example: if you want to convince someone to buy your product rationally, you should be using data, calculations, and case studies. On the flip side, if you’d like to bring an emotional awareness to your product, you’d be better off using quizzes, branded videos, and viral content. If you feel like your e-blasts are falling flat, this should give you a few new ideas.
Read their thoughts behind the matrix at the Smart Insights blog.