Sounds counter intuitive but this is exactly what startups should do according to Rafat Ali, founder and CEO of Skift, news, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more.
Growing your startup isn’t easy. But Rafat has been around the block a few times. His previous company paidContent, was ultimately acquired by GigaOm. As a consummate entrepreneur, Rafat struck out to do what he does best, start a company where there’s a need and grow it to the point of relevance and profitability.
Skift has been around for more than three years, something that Rafat says is like having a teenager (at least in startup terms). His team has grown the company from just an idea to a brand. So now what can he do? What’s the next step for hitting that next milestone? He boils it down to four points that will move you to think differently:
- Doing less with more is the new doing more with less.
- Going slow to go fast is the new scaling up.
- Less is better, less is deep, less is slow and deliberate, less is human, and humane.
- Things you can say and do when you don’t have tons of outside money pumping through your veins.
“Now, it is time to slow down and do less in volume in everything we do, but lot better in quality in everything that we do.” (emphasis Rafat’s) What he’s saying is instead of rushing to get stuff out the door and appease the press to show that you’re still in business, his company will place a greater focus on making sure that its products will be top-notch and way better than the competition.
Remember: treadlines, not headlines (thanks Rafat!)
Read the entire piece here. It’s pretty inspirational.