Crowd-sourcing has always been a popular way to raise capital. Whether it’s small time, like a bake sale, or more modern, like Kickstarter. Fundraising trends are starting to blow up digitally. We all know that social media is a top priority for communication, but what has the start of 2014 taught us?
Here is a look at the top 5 nonprofit tech trends in 2014:
Nonprofits have yet to saturate the mobile world. Expect to see a mobilization of online communications and fundraising campaigns. This may knock off a lot of smaller not-for-profits, as the cost of entry into the mobile marketplace is quite high. The most cost effective way of implementation will be responsive designs of current platforms for mobile integration.
Facebook is in the process of testing out a digital wallet to ‘donate now’, directly from the Facebook Page. Twitter is also experimenting with this concept of a digital wallet system. However most would assume their first order of business will be to drive profits for large companies who can afford, (what I would assume is) the new enterprise account.
Social savvy, environmentalists rejoice, your dream job a waits! As we become increasingly more connected, it is becoming imperative that nonprofits staff up to handle the amount of engagement a channel sees during live events.
This one is simple. In 2013, nonprofits have pioneered a new suite of mobile fundraising apps. Unlike their predecessors however, this suite has staying power.
37% of nonprofits spend 6 or more house per week on social media, 29% spend 6 to 10 hours per week, 6% spend 11 to 20 hours per week, and 2% spend 21+ hours per week on social media. To handle this increasing bandwidth, these companies will need to staff up.
All of this is fine and dandy, but this really begs the questions: Will Social Network’s first priority for their Digital Wallets be to help nonprofits raise money, or to drive their own profits?
Only time will tell, but we’d love to hear what you have to say. Chime in down below.